PPC is a web advertising model of Google during which advertisers click the user through their online advertisements. Google's advertising model is of varied types, but one among the foremost common types is search advertising!
These ads appear when people look for things online employing a program like Google - especially once they do commercial searches, meaning they're checking out something to shop for . this will be from a mobile search (someone on your phone "looking for a doctor near me) to an area service search (someone trying to find a dentist or plumber in your area)
who can buy a present ("Diwali Sale") or a high-end service just like the IT sector (such as social media marketing, graphic design, website design) etc. of these searches trigger pay-per-click advertisements.In pay-per-click advertising, businesses that run ads are only charged when a user actually clicks on their ad, before the advertiser doesn't deduct any additional charges, hence the name "pay-per- Click ".
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